RAMP97 IN THE NEWS
April 9, 2020
How marketers grapple with shrinking budgets amid coronavirus pandemic
The planning process for marketers is being thrown into disarray. With uncertainty pervading all aspects of business, marketers are forced to pare down their plans and focus only on a month or two ahead.
March 31, 2020
Ad-buying agencies are cozying up to SSPs, creating more transparency questions
In the rush to control how SSPs manage programmatic auctions, agencies risk digging up old concerns around the neutrality and transparency of what they do.