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RAMP97 IN THE NEWS

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April 9, 2020
How marketers grapple with shrinking budgets amid coronavirus pandemic

The planning process for marketers is being thrown into disarray. With uncertainty pervading all aspects of business, marketers are forced to pare down their plans and focus only on a month or two ahead.

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February 21, 2020
P&G, Unilever join forces with platforms to lead latest cross-media measurement push

After several false starts, advertisers appear to have made a breakthrough in their quixotic pursuit of cross-media measurement.

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March 31, 2020
Ad-buying agencies are cozying up to SSPs, creating more transparency questions

In the rush to control how SSPs manage programmatic auctions, agencies risk digging up old concerns around the neutrality and transparency of what they do.

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July 8, 2019

Campaign US Digital 40 Over 40 honorees revealed

Behold: 2019’s batch of online omnipotents, binary bosses, connectivity captains (and all other variations of digital leader). You’re looking at Campaign US’ Digital 40 Over 40 honorees.

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