Integrity isn’t a tagline, it’s how we operate. Transparent, accountable, and always focused on what moves your business forward.

Our Story

After years of partnering with some of the most forward-thinking marketers and brands, we kept hearing the same thing:

“We need an agency where senior leaders stay involved not one where our business gets handed off to junior staff.”

“We need a partner who challenges the status quo not one who recycles the same media playbook every time.”

So in 2019, just weeks before the world shut down, Ramp97 was born. Built to serve the overlooked and underserved needs of brands who knew there had to be a better way — but didn’t know where to find it. We created Ramp97 to bring together strategy, execution, and integrity all under one roof. No rinse-and-repeat. No bait-and-switch. Just a senior-led team that shows up, stays engaged, and drives results.

Inspired by the Journey

The name Ramp97 comes from a daily ritual. Commuting into New York City, there’s a moment of anticipation — exiting the Lincoln Tunnel and entering the heart of the city via Ramp 97 into Port Authority.

It’s the transition from motion to momentum, from routine to possibility. That feeling — of moving forward, with purpose — is exactly what we aim to deliver for our clients every day.

Ramp 97 freeway sign
Brian Leder

Brian Leder

Co-Founder & President

Brian Leder is a highly accomplished and industry recognized media executive with more than 20 years of demonstrated success in the marketing industry as a strategist, media buyer, and trusted advisor. His career experience spans established publishers, start-ups and advertising agencies successfully driving growth and revenue by consistently delivering against business goals, organizational needs and strategic thinking for clients.

Brian speaks at industry conferences and is frequently quoted in the press and analyst reports, and often a judge for advertising industry awards.

Brian was named as a Campaign US “Digital 40 Over 40” honoree, is a board member of DigiRocki (an organization for local marketing professionals), serves on the Marketing Council for non-profit UJA, and enjoys cheering on his hometown teams: the Detroit Lions, Tigers, and Red Wings (oh my!).

Heidi Leder

Heidi Leder

Co-Founder & Head of Strategic Communication

Heidi Leder is a seasoned media and public relations professional with 25 years of experience in the automotive, sports, technology and non-profit industries. Together with her husband, Brian, she manages Ramp97, an award-winning media agency.

Heidi brings a unique blend of communication expertise and Midwest enthusiasm to all she does: developing messaging, conducting media relations and analysis, and executive media training, as well as managing social media campaigns, consumer engagement programs and planning corporate events. Early in her career, Heidi was identified by PR News as one of “30 under 30 To Watch,” and her consumer technology writing has been syndicated across MSNBC and Today.com.

Outside of her professional career, Heidi is an advocate for the healthy future of the Great Lakes, serves as a board member for Community Meals (a local meals-on-wheels organization in Northern New Jersey), lives for college football Saturdays, is an avid music listener, and credits her physical trainer with allowing her to indulge in her love of donuts (or waffles? Or pancakes? All food, really).

Leadership Team

TJ Kropp

TJ Kropp

Paid Search Lead

With over 15 years of experience in marketing and media, TJ brings a sharp, results-driven approach to paid search. He leads Ramp 97’s search strategy and execution, delivering tailored, performance-focused campaigns that align with each client’s unique goals. Known for his strategic mindset and data-informed thinking, TJ ensures every campaign is built to drive measurable growth and long-term value.
Sasha Murakhovsky

Sasha Murakhovsky

Integrated Media Strategist

Experienced paid media strategist with a strong background in CPG and B2B marketing. Skilled in developing and executing traditional, custom, and biddable media plans. Brings a mix of strategic thinking, cross-channel execution, and analytical expertise — along with the communication and collaboration skills needed to work seamlessly with clients, teams, and media partners.
Andrea Fellman

Andrea Fellman

Email Marketing & Content

Andrea is a digital marketing and design specialist who helps brands grow through email strategy, branding, and creative content. With a blend of thoughtful design and smart marketing, she turns big ideas into clear, engaging experiences. From automated email flows to brand identities, Andrea helps clients show up with clarity, confidence, and a strong visual voice that truly connects.

Ready to make your media work harder?
Let’s build a smarter, more effective plan – together.

Get In Touch