Integrity isn’t a tagline, it’s how we operate. Transparent, accountable, and always focused on what moves your business forward.
Our Story
After years of partnering with some of the most forward-thinking marketers and brands, we kept hearing the same thing:
“We need an agency where senior leaders stay involved not one where our business gets handed off to junior staff.”
“We need a partner who challenges the status quo not one who recycles the same media playbook every time.”
So in 2019, just weeks before the world shut down, Ramp97 was born. Built to serve the overlooked and underserved needs of brands who knew there had to be a better way — but didn’t know where to find it. We created Ramp97 to bring together strategy, execution, and integrity all under one roof. No rinse-and-repeat. No bait-and-switch. Just a senior-led team that shows up, stays engaged, and drives results.
Inspired by the Journey
The name Ramp97 comes from a daily ritual. Commuting into New York City, there’s a moment of anticipation — exiting the Lincoln Tunnel and entering the heart of the city via Ramp 97 into Port Authority.
It’s the transition from motion to momentum, from routine to possibility. That feeling — of moving forward, with purpose — is exactly what we aim to deliver for our clients every day.


Brian Leder
Co-Founder & President
Brian speaks at industry conferences and is frequently quoted in the press and analyst reports, and often a judge for advertising industry awards.
Brian was named as a Campaign US “Digital 40 Over 40” honoree, is a board member of DigiRocki (an organization for local marketing professionals), serves on the Marketing Council for non-profit UJA, and enjoys cheering on his hometown teams: the Detroit Lions, Tigers, and Red Wings (oh my!).

Heidi Leder
Co-Founder & Head of Strategic Communication
Heidi brings a unique blend of communication expertise and Midwest enthusiasm to all she does: developing messaging, conducting media relations and analysis, and executive media training, as well as managing social media campaigns, consumer engagement programs and planning corporate events. Early in her career, Heidi was identified by PR News as one of “30 under 30 To Watch,” and her consumer technology writing has been syndicated across MSNBC and Today.com.
Outside of her professional career, Heidi is an advocate for the healthy future of the Great Lakes, serves as a board member for Community Meals (a local meals-on-wheels organization in Northern New Jersey), lives for college football Saturdays, is an avid music listener, and credits her physical trainer with allowing her to indulge in her love of donuts (or waffles? Or pancakes? All food, really).
Leadership Team

TJ Kropp
Paid Search Lead

Sasha Murakhovsky
Integrated Media Strategist

Andrea Fellman
Email Marketing & Content